Binance’s fully regulated USD stablecoin, BUSD, seamlessly integrates crypto into world commerce, loans, payments and more.
Starting the week of Cyber Monday, BUSD holders will unlock major savings when they shop on Autonomous, a beloved e-commerce retailer of smart gadgets and workplace products.
It’s classic crypto-commerce… with an important twist.
In conjunction with privacy blockchain Incognito, Autonomous customers will be able to choose privacy BUSD (pBUSD) as a payment option. Any BUSD holder will be able to seamlessly convert their BUSD to pBUSD via the Incognito Wallet, to take advantage of the very first privacy-focused crypto-commerce experience.
Pay with pBUSD. Shop anonymously.
The public nature of most cryptocurrencies, including BUSD, has tricky ramifications when used in situations like commerce . Every transaction is viewable and every buyer is traceable.
That’s why Incognito has built the option for anyone to pay anonymously with BUSD. All users need to do to turn their BUSD into privacy BUSD (pBUSD) is to deposit it into the Incognito Wallet, and transact from there.
Powered by zero-knowledge proofs optimized for mobile, all transactions made on Incognito are completely private.
Incognito achieves privacy for BUSD through means of the Binance-Incognito bridge, which allows for two-way transfers of crypto assets whenever privacy is needed. pBUSD maintains a strict 1:1 peg with BUSD and can be withdrawn back to the main Binance Blockchain at any time.
An experiment: privacy for crypto commerce
Over the shopping holiday, Autonomous typically sees over 1.2M USD in revenue and at least 150,000 unique sessions.
“This is a great opportunity to test market demand for anonymous payments. E-commerce is a killer use case for privacy.” Jason Le, Growth Lead at Incognito continued, “why would you want to show the world how much money you have and what you spend it on?”
“Crypto is becoming more and more useful. BUSD means you can have the stability of the dollar, and the freedom of Bitcoin. With Incognito, now you can also have privacy. Cash is king — and this is digital cash.”