Weekly Update 2: - Happy Friday!
This week, I did the usual:
- Daily social media
Weekly update email/post
- Community interaction and site edits
and also assisted:
I took over the special badge awards, although in truth there wasn’t much to do for it this week except award them! I’m looking forward to what’s coming, though.
Then, there was a whole slew of things I started but am not ready to complete yet, which I’ll talk about below:
I was commissioned by Annie to write 4 tutorials this and next week, which I started drafting this week:
- How to cash out PRV
- How to buy Node with PRV
- How to buy BTC/ETH with PRV
- How to pay with PRV for ecommerce (such as at Autonomous)
To start those, I forwent (weird word, but I checked and it is the past tense of "forego) the weekly tutorial and news piece this week. The aforementioned pDEX deep dive I was working on has been sidelined for now, so I can figure out a more systematic way to solve the new user confusion problem. Based on feedback from the community and the fact that people don’t read, I’m hoping to join the effort for an Incognito Academy. I will update here if any moves are made on that front.
I will continue next week, which will leave me with a total of three news pieces and seven tutorials for the month, which I believe is an acceptable substitution for the goal of four news pieces and tutorials. But let me know
The 20 Questions video did not get filmed this week. I scrapped what I had of a script and refocused on making the questions better (only about 7 community submitted questions, so the rest I made based on what I think would be useful/interesting for the community and newcomers). I am finishing the script today, filming this weekend ideally, and editing/publishing early next week. On Monday I will post the next question prompt for the second video.
Next week, my priorities are:
- Publish the first and start the second 20q videos
- Finish at least two of the commissioned tutorials, as well as one of my own
- continue to meet the initial recurring tasks set in the proposal
- Discuss with the rest of the team what we should do about the need for new-user guidance, and get started.
As always, more is sure to come up!
Thanks for reading, please feel free to share your thoughts!
Expand for a reply to @ning's earlier comment:
I included the 20 questions answer above, but here are some engagement stats:
Our number of followers is trending down, but engagement activities are not. Since the start of the proposal, we’ve had 111 engagement activites, whether likes/RTs/replies, at a pretty steady rate per post. Average likes per post is 7, RTs 3. I don’t think the vast majority of our Twitter followers are our actual audience fit, but it seems like we’re moving in that direction of replacing them. We should focus on cross promotion and content IMO.
Good engagement here, actually, more so than twitter. Since the proposal was posted, 223 total engagements, averaging 26 per post. 50 shares, 30 comments, and a bit of DMing questions. Our followers have also increased by 31 in that time frame. However, I’m not convinced we get many privacy-focused users from FB, but more of the price-jump focused people, based on the questions and comments we get.
Lurkers, I’m assuming. Very low engagement (near 0), limited to the occasional question on a post. Good to have, but this site makes Reddit reduntant.
Very little following (102 total) with a 5.09% engagement rate. 6 new followers in the last two weeks, 25 since I started posting. It’s barebones organic, essentially. An outreach strategy could improve this, but on LinkedIn that means grooming and relationship building that would be a full-time job in itself. Alternatively, something we could all contribute to, splitting it up.
Engagement is harder to measure in numbers, but of course the posts from the announcements channel get most engagement in the Incognito world group. We’ve got a great bunch of community members active there, sharing thoughts and guiding newcomers to the site.
I figure what’s most relevant is what type of posts I make get the most engagement, so I’ll list out the top performers:
Internet privacy guy reviews Incognito did somewhat well, but it’s had a long time to. 122 views and 5 replies doesn’t say much, but the fact that his viewers have spoken up is great.
The special badges initiative by @ning does really well, so we’ll see if that continues as I start posting.
Incognito upgrades privacy DEX as liquidity breaks $2.5M has had 7 replies rather quickly.
pNode Tree Latest Design was my best post, largely due to the popularity of the Node Tree itself. I will try replicating this way of choosing content topics.
You’re invited: PRV Holders Monthly Call had 224 reads and 14 responses, as well as 32 poll responses. Participation-based content does well.
Best VPS for Node Virtual? had 21 replies and 201 reads, so this is another concept that works.
I could go on, but it seems clear that the best content to focus on is at least one of three things:
- participation-based (rewards, zoom)
- helpful at answering a popular question (vps)
- reveals little-known info about a much-desired topic (Node Tree)
So maybe I should focus on updates/big news, answering repeatedly-asked questions, organized tutorials, articles/videos that explain unclear options/processes.
Let me know what you think, and if there’s other, more specific data I should gather.