@ELDAD thanks for the feedback on how to craft our messaging and positioning!
i guess the point here is not to be better than other exchanges, because each exchange offers a different set of benefits to users. so if you want large liquidity, for now, go to binance or coinbase. if you want decentralization & trading ethereum assets, go to kyber and uniswap. these are fantastic products.
incognito dex is designed to offer another choice. it is designed from ground up as something entirely different. it focuses on these core benefits for a select/small group of users who want it.
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privacy-protecting. i believe we’re one of the very few that is designed to protect user privacy from day 1. we also achieved significant traction already.
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trustless, non-custodial. eth/erc20 assets are already non-custodial. portal will be launched soon which will make bitcoin and other assets non-custodial too.
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permissionless, zero listing fees. anyone can create their own markets, add their favorite pair, and kickstart a new liquidity pool. so this opens the doors to new projects who have difficulty with paying hefty listing fees to exchanges.
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liquidity rewards. this is a unique feature on its own to reward network participants beyond the mining use case. all users who support the network growth should be rewarded, whether it’s mining, liquidity providing, or code contribution.
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zero trading fees. incognito dex is experimenting with zero trading fees this month. this is another example of the level of freedom an open-source project like incognito can exercise. unlike other crypto exchanges which are for-profit companies and most often backed by VCs who push for massive returns/exits, incognito is entirely self-funded and the project is open-source. it is under no pressure to make a profit. it can implement these user-first features like zero trading fees with the user benefits in mind without rent-seeking. to us, this is unique, because other exchanges can’t do this.
and many more experiments that we can’t wait to try out in the next few months!