What privacy problem are you solving?
Negative/neutral awareness. Like businesses, public figures, and just about everything else in the world, the community that is Incognito has a brand. Whether we manage it or not, the brand is there, and it affects everyone that comes into contact with us. If we aren’t intentional and strategic about how we want Incognito to be understood, we won’t be nearly as effective and widespread in the global community as we should be.
What is the solution?
Create and execute a consistent communication strategy, in the form of a social media presence, community engagement, and various types of marketing. The community on the discourse and the spread by word of mouth is already great, so this proposal wouldn’t change what users are up to. Rather, if this proposal is approved, I would take the current disjointed social media and marketing efforts and unify them. The goal would be to operate under one communication strategy while retaining the individualism that makes Incognito so special.
What exactly does this look like?
Initially, I’ll set up a framework for digital strategy using platforms like Hootsuite, Awario, Google Analytics, etc. We’ve already got these, I just need to apply them.
Then, I’d get updates from the community and the core team about postworthy news, and turn this into posts. I’d write articles, tutorials, and other content, as well as edit content that the team or community members submit before posting to main channels. I’d collaborate with the folks running the ads to make sure the copy is effective. I’d also work with other folks on forms of content like videos and podcasts, the discussion on which you can find here:https://incognito.org/t/increase-incognito-exposure-by-recruiting-youtubers-influencers/471/9?
Then I’d use every piece of content across each platform (Twitter, the Discourse, Reddit, Facebook, LinkedIn, Instagram, Telegram, etc.), modified to fit each platform and its users.
While doing this, I’d develop a set of branding materials and communication guides so that anyone can post, having something to refer to so that the communication can stay consistent. That way, Incognito doesn’t look too messy from the outside.
Finally, I’d measure engagement and use the data to fix what isn’t working and better what is. It’s a holistic effort to better facilitate community and social media activity.
What solution do people resort to because this doesn’t exist yet?
At the moment, we have social media channels, randomly posted to by members of the core team. We don’t have clear standards for communication and editing, and the disorganization can lead to oversight and ineffective outreach and negative brand awareness. An especially glaring hole in our communicative efforts is in the way criticism is handled. This proposal seeks to fix the issues in our strategy while preserving the free and decentralized structure even within the core team.
Who are you?
I’m @aaron. I just recently joined the Incognito core team as a copywriter/editor, and I’m narrative-focused in everything I do. For this proposal, I’ll be collaborating with @ning, @andrey, @henry, and @annie, and probably many others. What can I say? I like people.
Why do you care?
People respond best to a strong story. For this project to become the standard addition to crypto transactions, like I firmly believe it should be, we have to present a brand people will respond to. Since we’re a community rather than a company, we’ll need to work even harder to ensure consistent communication to the outside world, to bring them in.
What’s your plan? What’s your schedule?
This is an ongoing project. It consists of a couple one-time tasks, and a majority of repetitive tasks. Since communication is ongoing and across multiple channels, updates will be posted in the form of engagement data and process changes rather than posts or comments.
|Branding/Comm Guide||1st April, 2020|
|Social web for tracking/strategy||16th March, 2020|
|Gather updates from community and core team||Daily|
|Develop Social content||Daily|
|Optimize content specific to platform and schedule to post||Daily|
|Post, monitor, and engage in the discourse and on Social||Daily|
|Measure and analyze engagement data to improve strategy||Weekly, monthly|
|Coordinate with @Annie and @Henry on product ads||As needed|
What’s your budget?
Since this proposal only covers assisting with ad copy, and other team members are running the ads, the ad budget is not included. The cost, then, is simple:
|Digital marketer||1,000 PRV||1||1,000 PRV|
Is there an existing conversation around this idea?
These posts are specific to influencer marketing, browser-based advertising, and collaborations. This proposal aims to unify such efforts and expand on them, adding strategy and social media engagement.
Is there anything else you want the community to know?
I’m allergic to trees. Also, I welcome your feedback and participation! Spreading the word about Incognito is more valuable than you can imagine, and the primary social media pages aren’t enough on their own. We need your posts, comments, and word of mouth if we want to bring privacy to every crypto user. Additionally, feel free to write/submit content you want posted. Not everything you submit will be immediately usable for the main social media channels, but it will always be appreciated.